Do you know how to measure success of your blog? The key indicator of a corporate or personal blog is not just traffic. The traffic only shows that there is movement in our blog, which is not equal to activity or interaction with our readers.

Having traffic to your blog means that the SEO is working. However, SEO is not the only solution to our problems. We must choose the …

Behind every social action, specifically for each tweet, there’s a person. A user who has found a compelling reason to engage with the brand. However, we rarely stop to gauge the potential of social networks available to us, to our brand or company, in order to manage growth.

The chances of success are derived from our capacity to establish formulas and combinations that empower and enable our actions, quality, commitment …

As we know, social networks are not sales channels – but if you know how to use them effectively, you can create a great community for your brand your brand, brand loyalty, and a visible face for customer service.

One of the great things about social networks is how viral or communications can be, and platforms like Facebook, Twitter and YouTube, can reach and generate confidence in your users, and …

It is absolutely true that a picture is worth a thousand words. Pictures are great – in brochure, websites, blogs, social media, etc. But if you can make a video – even better. And there’s a great resource that helps you make high, professional quality videos.We found this fantastic website called Animoto… , where you can make your promo videos in a simple way, just by adding some of your

Public relations are not just for large companies – it works just as well for small companies and people.  But as small businesses struggle to get off the ground, or sometimes to stay in business, hiring a PR agency can be an expensive proposition.

Here’s a few tips in undertaking your own PR/word of mouth marketing:

1. Get to know the media (newspaper, who are the people who are talking …

A new trend has been unearthed. Business owners, marketers and bloggers are becoming ever more dependent on outsourced solutions to boost their productivity, increase their bottom line, and increase shrinking profit margin.

Online tools are an invaluable resource to small business:

Mechanical Turk affords small businesses and developers unparalleled access to an on-demand and scalable workforce.  Eliminate the overhead associated with hiring and managing a temporary labor force; cherry-picking from …

The Internet allows people to communicate in real-time, 24 hours/day with friends, brands, companies, employees etc.  It’s a fact that everyday more and more companies are managing projects across distances, with teams of people who are based in different locations, with different cultural backgrounds, speaking different languages and raised in different countries with different values.

Collaboration across the distance is more difficult than working on an office location. One of …

Money talks!! An when it comes to accounting, which is considered to be one of the most time-consuming tasks for any small business – the smallest business can benefit from a wide variety of small business accounting software products on the market.

There are many different choices of Free Online Accounting Programs that helps you to organize your small-to-medium sized company:

QuickBooks…  Helps you to create invoices, print checks, handle

Collaboration is one of the keys to success in today’s business world. A good and effective project management system should be fast and robust, and should contain features like scheduling, cost control, budget management, resource allocation, collaboration, communication, documentation and more.

There is a variety of project management tools available to help business owners with their project planning needs, that are free or at a very low cost. These are…

Twitter is a powerful tool that can be easily used by all businesses. It can be used for different purposes as well, be it developing business contacts, sales leads, entertainment, news, etc. Twitter is well-known for its simplicity and with just a few characters you can be spreading news the world over.

Here’s some tips to optimize your Twitter account and get more brand presence.

1.     Customize your profile.…

Facebook is one of the Internet’s best platforms to be on – it helps create and strengthen your brand, gets traffic to your site or allows your business to interact with potential customers. If you are considering creating a Facebook Fan Page for your business, or have already one that needs a simple optimization, here’s some tips:

1.    Create a creative landing page with a call to action. It will help get more “likes” from your visitors.…

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Social media is a powerful, free marketing tool, and you must learn how to use it. Having a presence in social networks is not enough – it needs to be well-managed and strategic.

Building a social media strategy is the chance to change the way you connect with your consumers – you can engage directly with your audience and learn more about their needs, but without defining your efforts/strategy, your

1.    Logo design: Some says it doesn’t matter, but believe us, it does. If we put a can of a Coca Cola far enough away so that you can’t read the letters, you would still immediately recognize it because of the logo. Have a nice professional logo that speaks for itself, and then use it on every single piece of company communications (business cards, invoices, envelopes etc…)

2.    Have a …

So the moment is here: You finally decided to jump into the entrepreneur life, you have everything to start but one thing is missing: choosing the name.

The name is the most valuable asset that you can have in the long run of the company. Take your time and think it out. Here’s 5 tips to help you:

Choose a unique name and description

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The name must speak to your

Does the word SEO mean anything to you? Let’s start with the fact that most of the people use search engines to find the things they’re looking for (could be one product or service of your company) and also it can help your company to stay competitive in this online world.

So, just before you start your website (or update any existing ones) we recommend taking a look at these …